Ben & Jerry’s Upside Down Truck Stops Traffic - Event Marketer

Ben & Jerry’s Upside Down Truck Stops Traffic

DB_Ex_Ben & Jerrys_2010 Ex
Brand: BEN & JERRY'S
Agency: TURTLE TRANSIT
Year: 2009
Leave it to Ben & Jerry’s to turn the ordinary upside down. The Vermont-based brand known for its eclectic and delicious ice cream combinations stepped up its surprise factor during its 2009 summer…
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