Bacardi Lets Consumers Cast 'Likes' for Experiences - Event Marketer

Bacardi Lets Consumers Cast ‘Likes’ for Experiences

DB_Bacardi_2011-ETA
Brand: BACARDI
Agency: BLAST RADIUS JAVELIN
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Year: 2011
The event industry has a case of “experiential crowdsourcing” fever. For as long as most marketers can remember, all of the decisions about what a campaign would look like, where it would go and what…
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