Avon Sends Chairman on 16-Country World Tour - Event Marketer

Avon Sends Chairman on 16-Country World Tour

DB_Avon_2012 Book
Brand: AVON
Agency: IN HOUSE
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2012
To mark the 125th anniversary of the company’s founding, Avon sent its chairman, Andrea Jung, on a marketing tour. Her mission: Meet with 125,000 of Avon’s independent sales reps face-to-face. The…
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