AT&T Recruits Comedians to Act Out a New Service - Event Marketer

AT&T Recruits Comedians to Act Out a New Service

DB_NewYorkMode_2004 Ex
Brand: AT&T WIRELESS
Agency: SEISMICOM
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2004
When AT&T Wireless first launched its mMode paid wireless content service in late 2001, issues with usability and positioning hampered its acceptance by consumers and the telecom company’s own sales…
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