AT&T Makes Emotional Connections Via Charity Event - Event Marketer

AT&T Makes Emotional Connections Via Charity Event

DB_Gold_AT&T_2003 Ex
Brand: AT&T
Agency: IN HOUSE
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2003
Started by a group of Ma Bell employees to cook up some cash for fellow AT&T staffer (and cancer patient) Steven Cox, the employee-run Cox Charity Classic has evolved over the last few years into one…
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