Amping Up FreeFest Pays Dividends for Virgin Mobile - Event Marketer

Amping Up FreeFest Pays Dividends for Virgin Mobile

DB_Virgin_2012 Book
Brand: VIRGIN
Agency: MOTHER INDUSTRIES
Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)
Year: 2012
Music fans were wowed several years ago when Virgin Mobile announced that its annual music festival at Columbia, MD’s, Merriweather Post Pavilion would be free to the public. FreeFest continued to thrive,…
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