Amex RFID Bands Capture Personalized Content for Tennis Fans - Event Marketer

Amex RFID Bands Capture Personalized Content for Tennis Fans

ETA_RFID_Amex_2015
Brand: AMERICAN EXPRESS
Agency: MOMENTUM WORLDWIDE
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF RFID/NFC
Year: 2015
American Express has been a sponsor of the US Open Tennis Tournament since 1994, and with a 20,000 square-foot event footprint, the brand is hard to miss. But with great power comes great responsibility.…
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