American Express Awes Tennis Fans with Technology - Event Marketer

American Express Awes Tennis Fans with Technology

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Brand: AMERICAN EXPRESS
Agency: MOMENTUM WORLDWIDE
Awards: EX AWARDS — BEST ACTIVATION OF A SPORTS SPONSORSHIP
Year: 2016
One of the longest-running sports sponsorships in the industry became one of the leading sports sponsorships in the industry when it unleashed a series of technology-fueled “firsts” that gave tennis…
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