Adobe Gets Hands-On at Photoshop Pop-Up Store - Event Marketer

Adobe Gets Hands-On at Photoshop Pop-Up Store

DB_Adobe_2012 Book
Brand: ADOBE
Agency: MKTG
Year: 2011

Adobe’s Photoshop & You pop-up shop offered hands-on experiences with Photoshop through how-to sessions, photo walks, printing workshops and individual sessions with Photoshop experts.

Located in a former San Francisco gallery space, the pop-up took advantage of the venue’s exposed beams and concrete, high ceilings and natural light, all of which reflected the aesthetics of the Photoshop brand. Attendees entered through a Zen-like garden that featured river rocks, a lacquered deck, modern furniture and, at night, light projections.

As they navigated the environment, guests could view a collection of antique cameras and other capture devices and imagery displayed in frames on the walls or on digital monitors. They could print photos on high-end printers, have their photos taken and participate in workshops along the way. One activity offered the chance to laser-etch a photo onto a dog tag.

Attendees also could participate in photo walks led by Photoshop product managers through San Francisco’s Chinatown or Yerba Buena Gardens. On a mobile-only walk, Adobe reps banned regular cameras, insisting that participants snap photos with only their smartphones—a way to emphasize the product’s capabilities with various types of digital imaging.

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