Adobe Gets Hands-On at Photoshop Pop-Up Store - Event Marketer

Adobe Gets Hands-On at Photoshop Pop-Up Store

DB_Adobe_2012 Book
Brand: ADOBE
Agency: MKTG
Year: 2011

Adobe’s Photoshop & You pop-up shop offered hands-on experiences with Photoshop through how-to sessions, photo walks, printing workshops and individual sessions with Photoshop experts.

Located in a former San Francisco gallery space, the pop-up took advantage of the venue’s exposed beams and concrete, high ceilings and natural light, all of which reflected the aesthetics of the Photoshop brand. Attendees entered through a Zen-like garden that featured river rocks, a lacquered deck, modern furniture and, at night, light projections.

As they navigated the environment, guests could view a collection of antique cameras and other capture devices and imagery displayed in frames on the walls or on digital monitors. They could print photos on high-end printers, have their photos taken and participate in workshops along the way. One activity offered the chance to laser-etch a photo onto a dog tag.

Attendees also could participate in photo walks led by Photoshop product managers through San Francisco’s Chinatown or Yerba Buena Gardens. On a mobile-only walk, Adobe reps banned regular cameras, insisting that participants snap photos with only their smartphones—a way to emphasize the product’s capabilities with various types of digital imaging.

Back to


Fill out the fields below to receive the latest news and special announcements from Event Marketer.

© 2018 Access Intelligence, LLC – All Rights Reserved. |