Adidas' Sales Meeting Takes Cues from the NBA - Event Marketer

Adidas’ Sales Meeting Takes Cues from the NBA

DB_Adidas2_2007 Ex
Brand: ADIDAS
Agency: HENRY V
Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)
Year: 2007
Four hundred fifty adidas North American sales and product-marketing staff gathered at the Scottsdale Resort & Conference Center for a meeting aimed at delivering the company’s strategic message…
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