Adidas Boost Launch Highlights Shoe Technology - Event Marketer

Adidas Boost Launch Highlights Shoe Technology

DB_Gold_Adidas_2014 Ex
Brand: ADIDAS
Agency: HENRY V
Awards: EX AWARDS — BEST EVENT/ENVIRONMENT (B-TO-B)
Year: 2014
To tell an impactful story of its new shoe technology, the Boost product launch utilized five 53-foot semi-trucks filled with staging, A/V, graphics and interactive assets. The event completely transformed…
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