Adidas Enlists Athletes for Stumps, Jumps and Tricks - Event Marketer

Adidas Enlists Athletes for Stumps, Jumps and Tricks

DB_Adidas3_2007 Ex
Brand: ADIDAS
Agency: MR. YOUTH
Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM
Year: 2007
The phrase “walking on air” is so simple and so elegant. But athletic shoe marketers face such stiff competition that the category spends un-told millions of dollars every year developing and marketing…
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