Absolut Uses Biometric Data to Unlock Engagements - Event Marketer

Absolut Uses Biometric Data to Unlock Engagements

2016 Ex_EX_TechSocial_Absolut1
Brand: PERNOD RICARD
Agency: MKG SID LEE
Awards: EX AWARDS — BEST USE OF TECHNOLOGY AND SOCIAL MEDIA
Year: 2016
Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy…
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