Xerox Focus Forward Campaign Changes Brand Perception - Event Marketer

Xerox Focus Forward Campaign Changes Brand Perception

DB_Gold_Xerox_2014 Ex
Brand: XEROX
Agency: ROBERTS COMMUNICATIONS
Awards: EX AWARDS — BEST MULTI-MARKET EVENT (B-TO-B)
Year: 2014
Xerox hit the road last year with its Focus Forward campaign with the goal of producing a revenue-generating, replicable customer engagement strategy to help change the perception of Xerox from a copy…
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