At Pepsi’s ‘X Factor’ Auditions, Fans Fuel Social - Event Marketer

At Pepsi’s ‘X Factor’ Auditions, Fans Fuel Social

DB_Pepsi X_2012 Book
Brand: PEPSI
Agency: PGW EXPERIENCE
Awards: EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year: 2012
Pepsi has aligned itself in the past with music icons like Michael Jackson, Ray Charles and Britney Spears. But never with everyday people. To keep its music tie-ins moving to the beat, it sponsored the…
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