Sandra O’Loughlin, Author at Event Marketer - Page 39 of 117

Author archive for Sandra O’Loughlin

October 12, 2015

Air France Brings French Culture to New York

France is having a Big Apple moment. First, there was the France Run and festival that on Aug. 29 brought more than 5,000 runners to New York City’s Central Park for an 8K race. Then there was the Best of France Experience, held Sept. 26-27, which showcased French wine and food, fashion, beauty, arts and...

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October 9, 2015

How Amex is Scoring with a NFL Partnership

The American Express partnership with the Seattle Seahawks, which launched in late September with the team’s first home game against the Chicago Bears, is a case study in how to score with retailers, sports fans and consumers. With partnerships in place with pro basketball and hockey teams, as well as its tennis and golf sponsorships,...

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October 2, 2015

Delta Reimagines College Partnerships

Delta this fall has entered into multi-year agreements with nine colleges that embed the brand into campus experiences that go well beyond traditional stadium signage and will serve as a model for partnerships it has in place with six other universities. On-campus college student ambassadors, one from each of the nine colleges, help integrate the...

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September 30, 2015

Women in Events Share Their Must-Have Career Skills

Now, more than ever, it is imperative for women to prove their value as event marketers in the marketplace. They need to think beyond traditional event tactics and become more strategic. They need to be able to prove the ROI on the events they execute. In short, they need to think like marketers. Following is...

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September 28, 2015

How a Skincare Brand Capitalized on Fashion Week

Big name brands have always been associated with New York Fashion Week, which this year took place Sept. 10 to 17. There’s title sponsor Mercedes-Benz, along with this year’s lead partners Lexus, Maybelline New York, TRESemmé, Intel, DHL and more. But smaller, up-and-coming brands can capitalize on the excitement surrounding fashion week, too. Case in...

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