Sandra O’Loughlin, Author at Event Marketer - Page 39 of 113

Author archive for Sandra O’Loughlin

July 15, 2015

Q&A: My Black is Beautiful at Essence Festival

Event Marketer was in New Orleans where the weather was hot but the sponsor activations were totally cool at Essence Festival, a celebration of African-American culture that took place July 2-5. The Essence magazine extravaganza drew 500,000 men and women to the Big Easy for fun and frolic, music and dancing, but there was a...

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July 9, 2015

Crocs’ Funway Runway Digital Configurator Makes A Splash

Crocs on June 23 held a press event in New York City to promote its Funway Runway configurator, a social experience built on Twitter that allows fans of the brand to make a personalized fashion video and then share it with friends on social media. Consumers use the configurator to choose a model, their outfit,...

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July 8, 2015

How to Handle the B-to-B Event Venue Shortage

The big squeeze: booming economy + increased experiential spending It’s a problem most industries would love to have—so much business that there aren’t enough places to put it in. For b-to-b event marketers, that means convention centers in major cities are already booked up five, 10, as much as 15 years in advance. Key dates are...

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July 8, 2015

12 Tips For Locking Down An Event Space

Experts weigh in: How to navigate a tight venue market and secure a space for your events 1. Brace for sticker shock, especially the hotel rates. “Not only is the event industry strong, but transient business demand is very high in most major cities, too,” says Michael Hughes, managing director-research and consulting at the Event...

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July 7, 2015

Go Inside The Travelers Championship Golf Tournament

Red umbrellas were nearly as ubiquitous as the perfect golf swings on display at the 2015 Travelers Championship golf tournament, which took place June 22-28 at TPC River Highlands in Cromwell, CT. The red umbrella, after all, has been the insurance giant’s signature logo since the 1870s. Travelers took over as title sponsor in 2007...

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