Sandra O’Loughlin, Author at Event Marketer - Page 27 of 117

Author archive for Sandra O’Loughlin

August 1, 2016

New England Coffee Brews up a B-to-B-to-C Sampling Tour

New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign that pays homage to its food service customers and consumers and raises awareness of the brand. A #YouAreExtraordinary engagement and sampling tour, which kicked off in March and serves as the cornerstone of the effort, so far has made 180...

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July 29, 2016

Women in Events Talk Industry Challenges

We speak to female marketing executives at major companies throughout the year about the campaigns they create to connect with b-to-c and b-to-b audiences. In our annual Women in Events special report out in August, however, we’re focusing once again on the women themselves—those hard-working, passionate marketers who bring events to life while balancing home...

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July 25, 2016

Key Partnerships Boost Bermuda’s Summer Fridays Campaign

The Bermuda Tourism Authority wants New Yorkers to ditch their offices on Friday afternoons this summer and dig their toes into its pink sand beaches. Its campaign, #BermudaSummerFridays, launched in June with a surprise-and-delight event with Uber and leverages additional strategic partnerships, curated experiences and social media to spark conversation about the island destination, which...

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July 18, 2016

Sanpellegrino Reinforces the Joy of Wandering ‘the Italian Way’

Sanpellegrino, the Italian sparkling fruit beverage brand, on June 14 held a launch event in New York City for media and influencers to drive trial and awareness for its new mobile app, Delightways. Actress Shay Mitchell who attended the event will support the launch via her social platforms using the hashtags #delightways and #lifedeliziosa throughout...

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July 13, 2016

How Toyota Turns Attendees Into Brand Ambassadors

Toyota this past May took to the Arizona desert for a wild weekend of mountain biking, motorcycling, ATVing and off-road trucking with 80 outdoor athletes and adventurers that not only sent their adrenaline through the roof—the fearless fun generated eight million social impressions and 1,200 Instagram posts for its Tacoma truck brand. Dubbed Hotel Tacoma,...

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