Sandra O’Loughlin, Author at Event Marketer - Page 27 of 108

Author archive for Sandra O’Loughlin

November 26, 2015

SELF and Fidelity Women’s Event Offers Lessons on Success

Financial fitness and career advice were top of mind at a discussion and networking event co-sponsored by SELF magazine and Fidelity Investments. About 400 women attended the event entitled “Empowering Conversations: So You Want To…,” which took place on Nov. 17 at New World Stages in New York City. On-site activations included a professional headshot...

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November 25, 2015

Beyond the Touch Screen: A Guide to Tangible Event Experiences

“Tangible” is the new “touch,” according to James Patten, founder and principal at Patten Studio, who presented on MIT’s blueprint for creating more effective interactive experiences at EventTech 2015, Nov. 2-4 in Las Vegas. “Technology has gone past the touch screen,” Patten says, adding that in events, the sense of touch is not engaged to...

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November 19, 2015

How Activision Deployed ‘Dramatic Agency’ to Engage Fans

Activision’s Call of Duty: Advanced Warfare experience at E3 last year engaged fans as never before. How? Through “dramatic agency,” a term discussed by Rob Troy, chief creative officer, and David Wilson, executive producer, at Ant Farm, in their session on The Art and Science of Event Media at EventTech, which took place Nov. 2...

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November 12, 2015

Three Tips on Building your Brand Story

The best brands with the best campaigns succeed by communicating brand stories that are on-point, on-brand and rise above the clutter of the crowded marketplace. That was the message of branding and advertising expert Allen Adamson, who delivered the opening keynote at EventTech 2015, which took place in Las Vegas Nov. 2-4. Adamson is the...

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November 6, 2015

Mindful Activations: Why Brands are Serving Up Down Time to Connect with Consumers

Ah… Mindfulness. That peaceful state of being in the present, tapped into life’s quiet realms, free from worry about tomorrow or what to serve for dinner tonight. While mindfulness has traditionally been the purview of Buddhist monks and yoga practitioners, it has more and more entered the American mainstream. Event marketers have taken notice and...

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