Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 24 of 69

Author archive for Rachel Kirkpatrick Boucher

October 13, 2015

AOL Supersizes the Mobile Experience

Kicking off Advertising Week in New York City on Sept. 28, AOL had a “big” story to tell as illustrated by hosting its Future Front 2015 event (a follow-up to last year’s Programmatic Upfront) at Basketball City, Pier 36. The brand wanted to paint a bigger and thus clearer picture of the industry and its...

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October 7, 2015

Pandora Throws a Block Party for Listeners in L.A.

Pandora on Aug. 15 hosted a line-up of six chart-topping artists and offered a platform for nine sponsors to activate during Summer Crush, a free event for Pandora listeners in Los Angeles. Using the streaming service’s proprietary algorithm as a targeting tool, invites were directed to music fans that listened to Jason Derulo, Steve Aoki,...

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October 6, 2015

Steal-Worthy Experiential Cues from One World Observatory

You have to look up at least twice. Standing outside the new One World Trade Center tower in lower Manhattan, this modern marvel (tallest in the Western Hemisphere) appears to rise to the clouds. A symbol of American ingenuity and resiliency in the wake of acts of terrorism nearly 14 years ago, the tower’s 100th...

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October 1, 2015

The %$#&*@^ Catalina Wine Mixer Goes Live

When Ben Villalobos moved to Catalina Island off the coast of California a little over three years ago, his friends wouldn’t stop referencing the Catalina Wine Mixer—the %$#&*@^ Catalina Wine Mixer, actually. The fictitious event was featured in the hit Will Ferrell comedy “Step Brothers,” released in 2008, and is an oft-quoted scene. “Once I...

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September 29, 2015

Nescafé Clásico Delivers a Surprise-and-Delight Twist

To elevate its “Make Moments Happen” marketing messaging in a live setting, and build momentum for a new in-store promotion and ad campaign, Nescafé Clásico on July 13 activated a sampling experience at Bayside Marketplace in Miami with a surprise-and-delight twist. Brand ambassadors handed out samples made with Nescafé Clásico to passersby and asked, “Would...

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