Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 20 of 80

Author archive for Rachel Kirkpatrick Boucher

October 25, 2016

How Corona Elevated the Beer Garden Concept

Corona kicked off a three-year partnership with Live Nation as the exclusive beer sponsor of several of the country’s leading EDM music festivals with activations of its Electric Beach program, a five-year-old proprietary platform. Corona brought Electric Beach to life this year at Hard Summer at Auto Club Speedway in Fontana, CA, on July 30,...

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October 21, 2016

Best Practices from LEGO’s Quest2Ninjago Summer Tour

LEGO’s Quest2Ninjago summer tour, based on its highly successful franchise Ninjago, wrapped on Sept. 10 with an “American Ninja Warrior”-style finale competition at Legoland in Carlsbad, CA. The finale was a culmination of top performing “ninjas” from a seven-market tour where LEGO fans could compete using their ninja skills in an action-packed course that activated...

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October 20, 2016

One Way to Target Baby Boomers? Focus on Adventure

Millennials are often characterized as the generation of adventurers and experience seekers. But according to new survey data, Baby Boomers share these traits, too, and their preferences for travel may very well influence how event marketers build event experiences and develop engagement strategies targeted to them. Conducted by international luxury travel network Virtuoso, the survey...

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September 30, 2016

The Museum of Ice Cream: Summer’s Hottest Ticket

In a refreshing example of how museums have evolved from “see and listen” experiences to ones that are highly immersive, the Museum of Ice Cream this summer left consumers in the New York Metropolitan area salivating. Dubbed a hotter ticket than Broadway’s “Hamilton,” the sold-out experience ($18 per ticket) on Gansevoort Street in the Meatpacking...

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September 22, 2016

How Michelob Ultra Mixed Fitness Events with Happy Hour

On the heels of its “Brewed for Those Who Go the Extra Mile” marketing campaign launched earlier this year, Michelob Ultra this summer hosted its first-ever fitness event series. The program gave consumers the chance to participate in fitness experiences and enjoy a low-calorie Michelob Ultra at the end by commenting on the brand’s Facebook...

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