Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 20 of 73

Author archive for Rachel Kirkpatrick Boucher

March 23, 2016

Experience Kissimmee Sends Chicagoans Down a Frigid Zip Line

Experience Kissimmee, the tourism arm of the Florida tourist destination, treated consumers in Chicago’s Millennium Park to a zip line experience Feb. 12-15, inviting consumers to “escape the cold” weather for sunny Florida with a ride down the line. And as luck would have it, it snowed in Chicago that weekend, adding a “flurry” of...

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March 18, 2016

Air France Lands a Mutli-Faceted Presence at the L.A. Marathon

Air France served as the official airline sponsor of the 2016 Sketchers Performance Los Angeles Marathon Feb. 12-14 deploying multiple activations to engage runners and spectators over the course of the event. Running events are a big part of the airline’s sponsorship portfolio domestically and internationally, which includes its own proprietary race France Run, which...

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March 16, 2016

Five Predictions on How Smart Watches Will Impact Events

You’ve got one. Your neighbor can’t stop talking about his. And more and more, you’ll find that your attendees have them, too. We’re talking smart watches, and with the release of Apple Watch last April followed by its much anticipated system update in September allowing developers to design apps specifically for the watch, event marketers...

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March 14, 2016

Google Chromecast Drives Trial at Music Festivals

To connect with tech-savvy consumers, Google took its Chromecast and Chromecast Audio streaming products to the iHeartRadio Jingle Ball Village in December, activating an experience that included demos with Google product specialists, meet and greets and other touchpoints. Google also activated a similar experience at Outside Lands in San Francisco last summer. Both events contributed...

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March 11, 2016

Inside JetBlue’s ‘Reach Across the Aisle’ Viral Stunt

In a stunt that has gone viral, JetBlue leveraged the timely cultural climate of the presidential primaries for an in-flight activation that got passengers to literally Reach Across the Aisle. The 150 passengers aboard a flight from Boston to Phoenix were told they would win a free round-trip ticket to one of 20 domestic or...

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