Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 20 of 69

Author archive for Rachel Kirkpatrick Boucher

January 11, 2016

Life is Good Founders Anchor a New Mobile Tour Strategy

Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state of Massachusetts. But this past fall, the brand shifted gears, going back to its roots by taking its message...

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January 7, 2016

Time Lapse: Building Coffee-mate’s Sampling Activation

Nestlé’s Coffee-mate brand turned sampling into the ultimate finals week survival resource on the campus of Ohio State University with a 20-foot high coffee cup installation and activations designed to help students recharge. Located in the South Oval, the activation offered massages, games, music and charging stations as well as copious amounts of free coffee—that...

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January 7, 2016

Coffee-mate Fires up Finals with Social Media Deliveries

Nestlé’s Coffee-mate brand turned sampling into the ultimate finals week survival resource on the campus of Ohio State University with a 20-foot high coffee cup installation and activations designed to help students recharge. Located in the South Oval, the activation offered massages, games, music and charging stations as well as copious amounts of free coffee—that...

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December 31, 2015

How AOR Partnerships are Evolving the Event Landscape

We often think of Agency of Record relationships as a fixture of the advertising world, but in a grown-up event industry, where spend has increased and events are viewed as mission critical to business growth, the model is taking hold. Major brands have enlisted agency partners to manage entire portfolios of event programs, resulting, they...

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December 28, 2015

Four Lessons on Festival Culture

In the counter-culture period of my life all conversations led to Bonnaroo. From high school through college, and a couple years after that, my East Coast peers and I all wanted to caravan to Tennessee to escape and experience a music community. Alas, that dream never came to be. Until this past June. A little...

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