Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 19 of 79

Author archive for Rachel Kirkpatrick Boucher

November 10, 2016

How HP Turned Demos into Journeys at Panorama

HP’s sponsorship of the first-ever Panorama Festival on Randall’s Island Park in New York City this summer was an integrated product wonderland. Panorama was designed to link technology with creative industries like music and art.

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November 8, 2016

Why Spotify’s Weekly Election Events Registered with Millennials

For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight Tuesdays leading up to Election Day hosted live exhibitions of a digital video series in art galleries in cities across...

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November 3, 2016

Live Gaming: Inside HP’s Multisensory Omen Challenge

HP partnered with the social video platform and gaming community Twitch at TwitchCon on Oct. 1 to activate the HP Omen Challenge, a live gaming tournament that involved “torture chambers” and multisensory elements. The event at the TwitchCon After Party at Petco Park in San Diego, CA, which HP sponsored, helped HP drive awareness and...

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October 31, 2016

Netflix Recruits 200 Cafés for a ‘Gilmore Girls’ Pop-up Program

To generate viewership for its revival of the cult classic “Gilmore Girls,” Netflix on Oct. 5 transformed more than 200 local coffee shops across the country into Luke’s Diner, the fictional “hangout” in the series. Netflix and agency Allied Experiential recruited shops based on location and neighborhood in order to reach super fans and the...

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October 25, 2016

How Corona Elevated the Beer Garden Concept

Corona kicked off a three-year partnership with Live Nation as the exclusive beer sponsor of several of the country’s leading EDM music festivals with activations of its Electric Beach program, a five-year-old proprietary platform. Corona brought Electric Beach to life this year at Hard Summer at Auto Club Speedway in Fontana, CA, on July 30,...

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