Rachel Kirkpatrick Boucher, Author at Event Marketer - Page 19 of 69

Author archive for Rachel Kirkpatrick Boucher

February 3, 2016

Moto Shop Immerses Patrons in Customization

To bring the stylish and customizable elements of its devices to life and to pilot a new retail strategy, Motorola opened Moto Shop, a pop-up store in downtown Chicago. The Moto Shop, with its customization theme that maps back to the brand’s MotoMaker.com website, opened Nov. 4 and is set to run through April 1....

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February 1, 2016

Intel’s Keynote Comes to Life in its CES 2016 Booth

Intel’s booth, and its futuristic trees, may have been one of the showstoppers at the Consumer Electronics Show last year, but that didn’t stop the technology company from going back to the drawing board to bring something entirely new to show goers at this year’s show, Jan. 6-9 at the Las Vegas Convention Center. The...

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January 27, 2016

Three Ways to Leverage a Live Theater Strategy

There’s something visceral about a live performance—the feeling that “anything can happen,” the powerful emotions it can elicit and the human connection that rarely comes through on a screen. And in the age of second screens (and more) event marketers are leveraging tactics like live theater to offer something decidedly analog with the two-for-one thrill...

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January 26, 2016

HP, Intel Awaken the Force of ‘Star Wars’ at CES 2016

HP and Intel transformed Surrender nightclub in Las Vegas into an immersive “Star Wars” event during CES 2016 that incorporated its products and celebrated HP’s partnership with Disney and the epic franchise. Retail and channel partners, and VIP customers attended the event on Jan. 7 headlined by DJ Kaskade a few weeks after the much...

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January 22, 2016

What Happened to ‘Going Green’ in Events?

Seven years ago we published a comprehensive report on the State of Green meetings and events. We talked recycling, composting, paper-free events, refillable water bottles and innovations in solar and kinetic energy to power experiences. We launched a monthly series called Green Lights where we explored specific innovations in the “greening” of events. Then, gradually,...

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