Jessica Heasley

Author archive for Jessica Heasley

March 27, 2012

Gettin’ Your Networking Group On

Facebook, Twitter and YouTube are all quickly becoming vital contributors to b-to-b event programs. As attendee communication tools, channels for fast and cost-effective content propagation and forums for feedback and real-time troubleshooting, mainstream social media is changing the way conferences and user events get planned and managed. But for many event marketers, the strategic value...

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October 17, 2011

CicsoLive! Meets Technology Challenge

High-tech brands are known for innovation. But behind the scenes at Cisco’s biggest annual user event, CiscoLive!, technology played an entirely different role—as a strategic partner.

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October 6, 2011

Love Shack: Costa Del Mar Makes Good

Sunglasses brand Costa Del Mar has been a friend of the environment since 1986 when the company became the first official supplier of polarized sunglasses for conservation organization NOAA, the National Oceanic and Atmospheric Administration. Since then, the brand has become a top supplier of shades and gear for anglers, boaters and adventurers alike, as...

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June 7, 2011

Mountain Dew Grabs Grand EX

It’s been five years since Time magazine named “You” its person of the year. And since then, the spirit of consumer empowerment has shown no signs of slowing down. While many marketers have preached the benefits of “turning the brand over to consumers,” one brand has been rather busy turning its entire marketing mix over...

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August 27, 2010

Brand Sponsors Stick to the Sports

Several sponsoring brands skipped the custom activations and lent their names to a series of full-scale baseball challenges set up throughout the fan experience:

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