Jessica Heasley

Author archive for Jessica Heasley

October 6, 2011

Love Shack: Costa Del Mar Makes Good

Sunglasses brand Costa Del Mar has been a friend of the environment since 1986 when the company became the first official supplier of polarized sunglasses for conservation organization NOAA, the National Oceanic and Atmospheric Administration. Since then, the brand has become a top supplier of shades and gear for anglers, boaters and adventurers alike, as...

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June 7, 2011

Mountain Dew Grabs Grand EX

It’s been five years since Time magazine named “You” its person of the year. And since then, the spirit of consumer empowerment has shown no signs of slowing down. While many marketers have preached the benefits of “turning the brand over to consumers,” one brand has been rather busy turning its entire marketing mix over...

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August 27, 2010

Brand Sponsors Stick to the Sports

Several sponsoring brands skipped the custom activations and lent their names to a series of full-scale baseball challenges set up throughout the fan experience:

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July 7, 2010

The Hybrid Effect

Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years, but nothing rocked its foundation like the economic recession of 2009. Founded in 1984, the San Jose, CA-based maker of networking hardware and software had weathered the dot-com boom and bust with relative ease, but for the first time in...

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April 12, 2010

Fresh Takes On Event Signage With Immersive Graphics

Many brands are exploring the third dimension through technologies like holograms, Augmented Reality and 3D video interactives. But there’s another “3D” strategy that can turn up the volume on your corporate brand at trade shows and events without the high-tech investment. Event graphics, those vinyl signs and suspended logos once relegated to the 2D world,...

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