Jessica Heasley

Author archive for Jessica Heasley

August 8, 2016

Target Debuts New Clothing Line with a Pop-up Playground

To celebrate the launch of Cat & Jack, its new clothing line for kids and babies, Target from July 23-24 transformed a vacant lot at Pier 6 in Brooklyn Bridge Park into a family-friendly pop-up playground. The event kicked off July 21 with an evening fashion show. But instead of a runway, the kid models—some...

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January 15, 2016

How Microsoft’s Ignite Conference Consolidated Six Events into One

Inside the methodology and the motivation with head of events Scott Schenker The subject line on the email only contained two words: One Microsoft. But the impact of the message would inspire one of the most prolific event organizations in the industry to completely rethink the way it does events. The note arrived in the...

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January 15, 2016

Microsoft Defines the Four Ps of Experiential Marketing

Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and Physical evidence. But Scott Schenker, general manager-events at Microsoft, has put his own spin on it with what he calls the Four Ps of Experiential Marketing: place, purpose, pride and (cross) promotion, “Four things that can make a distinction between...

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November 5, 2015

EventTech 2015: What You Missed on Day Three

Okay, so there weren’t as many runners at the 6:30 5K Team EventTech run as there were on Tuesday, but hats off to the nine that got up and out for a chance to tour a different course through downtown Las Vegas. The show took off at 9:00 sharp and the day’s Learning Labs filled...

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