Author archive for Jessica Heasley

March 29, 2014

Stunts that Transform the Hassle of Travel

Just say the words “holiday travel” and most people will wince, shudder or audibly groan. The mere thought of dealing with the crowds, the airports and the inevitable weather delays makes stress levels skyrocket. This winter, three enterprising brands saw a marketing opportunity in all the negativity surrounding holiday air travel and took it upon...

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March 12, 2014

Coca-Cola’s Winter Olympics Fan Experience

Coca-Cola’s Active Living Showcase served as the brand’s on-site fan engagement zone at this year’s Olympic Games in Sochi, Russia, giving fans a taste of the world of Coca-Cola through a tour of its history, brand and longtime sponsorship of the Games. The activation promoted an active lifestyle through engagements that took place at each...

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February 3, 2014

Highlights From the Boulevard

EM editors braved the freezing temps brought by the Polar Vortex to walk every inch of Super Bowl Boulevard, a 13-block fan zone smack in the heart of New York City. You can read our complete report on all of this year’s Super Bowl activations in the Feb/March issue. Until then, here’s a taste of...

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January 13, 2014


Hello, and welcome to the Event Marketer blog. We are putting the finishing touches on our new website this week, but please check back in the coming weeks as we begin posting more regularly. Here’s a taste of what you’ll find here: Think pieces by industry leaders and luminaries. Find out what the top executives...

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August 6, 2013

Eight Social Media Metrics that Matter

Insights, Ideas, Case Studies and Best Practices for Maximizing Social Media's Impact on Events. This new digital “speed briefing” was just posted, providing you with a rundown of key social media metrics that every event marketer must leverage. You’ll learn new ways event marketers are changing how they use social media, 8 specific key social...

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July 18, 2013

EM@MLB FanFest, Part I: Home Runs and Foul Balls

Earlier this week, Event Marketer editors escaped the oppressive heat of the city and joined families and fans in the Javits Center for an afternoon at MLB FanFest, Major League Baseball’s sponsored fan event that runs adjacent to the annual All-Star Game. We’ll bring you the full report in our August issue, but as a...

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November 8, 2012

10 Years of Event Marketer

The year is 2002. “American Idol’s” debut fever is spreading across TV sets all across America. The second installments of the “Harry Potter” and “The Lord of The Rings” trilogies are duking it out at the box office (as nerds everywhere rejoice—in Elvish). And somewhere in Berlin, Michael Jackson is dangling his son Prince Michael...

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October 16, 2012

Hyundai Re:Mix Lab Celebrates Cars and Collaborations

Hyundai this fall is once again activating its Re:Mix Lab program, a series of one- to four-day events that feature customized versions of the automaker’s cars, live music, keynote speakers and an artifact retrospective called “Exhibits in Collaboration.”

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October 4, 2012

EA Adds More Gameplay and Stops to FIFA Tour

Electronic Arts on Sept. 22 kicked off its fourth annual FIFA mobile tour, this year with the addition of a second gaming title, a third mobile vehicle and an extended tour schedule. The EA Soccer & Speed Tour features the newest version of its soccer game, FIFA 13, and Need for Speed Most Wanted, a...

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September 20, 2012

Woolite Puts Stylish Spin on Laundry

Detergent brand Woolite this September executed its first-ever Fashion Week activation with a pop-up shop in New York City’s SoHo neighborhood. The WooliteWashed Boutique kicked off its 11-day run on Sept. 5 with a press event, and then opened to the public on Sept. 6 with a consumer event that coincided with Fashion’s Night Out...

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