Jessica Heasley

Author archive for Jessica Heasley

December 6, 2016

Seven Branded Moments That Caught Our Attention at MLB All-Star FanFest

Event Marketer rounded the bases at Major League Baseball’s All-Star FanFest over the summer to get in on all the brand action taking place at the “largest interactive baseball theme park in the world.” From autograph signings with some of the biggest names in the game, to batting, pitching and base-stealing experiences, to in-depth clinics on a...

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August 8, 2016

Target Debuts New Clothing Line with a Pop-up Playground

To celebrate the launch of Cat & Jack, its new clothing line for kids and babies, Target from July 23-24 transformed a vacant lot at Pier 6 in Brooklyn Bridge Park into a family-friendly pop-up playground. The event kicked off July 21 with an evening fashion show. But instead of a runway, the kid models—some...

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