In Trade Show Marketing, Your Booth is Not a Booth

A great trade show exhibit is so much more than the sum of its parts. Before diving into the details, your primary goal should be conceiving an experience that tells your brand’s story.

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Mobile Vehicles: Customization is the Name of the Game

Creating a fully branded, totally controlled mobile environment to fit your specific needs

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The Secret to Experiential: Amplifying the Five Senses

When performers take the stage at Coachella, you can expect buzz, exhilaration and plenty of applause. But it won’t all be coming from the audience. Marketers for global sponsors such as adidas, American Express, BMW, Heineken, HP and Peet’s Cold Brew will have spent many late nights meticulously shaping unique experiences for festivalgoers, hoping to...

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Technology in Soccer: How Augmented Reality is Enhancing Both Fans’ and Advertisers’ Experience

With FIFA World Cup just around the corner, sports event marketers are back on the pitch thinking of new strategies and introducing new tricks to engage the ever-growing audience. With soccer being a huge business, its sponsorship has long become indeed global, both for teams and leagues, with prominent events broadcasted in even the most...

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