Author archive for Event Marketer
2025 Fab 50: The Trade Group Case Study
CAMPAIGN: The Rainbow Six Siege X Showcase CLIENT: Ubisoft FABRICATOR: The Trade Group Ubisoft Launches Siege X with Live, Cinematic Global Experience The Challenge – Break the Franchise Mold Ubisoft, one of the world’s most influential video game publishers and developers, wanted to support the release of Rainbow Six Siege X with an immersive...2025 Fab 50: Inside ASTOUND Group
Analog Hearts, Digital Hands: Designing Events for Connection in a Hybrid World By Fred Thwainy, Sr. Creative Director, ASTOUND Group At EMS 2025, I shared a core belief: the most impactful brand experiences are designed for real people, those with emotions, context, and expectations, not generic personas on a slide deck. In the weeks...2025 Fab 50: Inside Happy Projects
SOMEONE LIED ABOUT GLOBAL EVENTS BEING A NIGHTMARE !! For decades, we’ve been the trusted secret weapon for brands and agencies tackling their most ambitious projects. While others have a network, we have a legacy—an international web of partners built on deep-rooted trust. It’s our superpower. It’s how we nail ‘impossible’ last-minute requests at major...2025 It List: Pinpoint Case Study
CAMPAIGN: Huda Beauty Re-Brand & Product Launch Influencer Event CLIENT: Colina Group FABRICATOR: Pinpoint Immersive. Influential. Unforgettable. Huda Beauty’s Blur Labs Sets a New Standard for Brand Experiences When Huda Beauty set out to debut its rebrand and latest product line last June, it tapped Colina to lead concepting, creative direction, and full-scale production of...