NASCAR Ties Students to Racing Science
As part of a strategy to grow its audience and engage with youth, NASCAR on…
Latest Air Force Tour Offers Simulator Experience
United States Air Force mobile tours have allowed people of all ages to learn about…
Cheerwine Focuses on First Impressions
Cheerwine, a bubbly, wild cherry-flavored soft drink brand sold primarily in the South, and southern-based…
Sanrio’s Hello Kitty Runs for President
Looking to inject "positivity and fun" into the election season, Sanrio on Oct. 8 launched…
10 Years of EM: Brands of the Decade
Ten years ago, a small subsection of corporate marketing departments began to fall in love…
10 Years of Event Marketer
The year is 2002. “American Idol’s” debut fever is spreading across TV sets all across…
Elsevier Launches Online Medical Reference Tool
Elsevier, a leading provider of scientific, technical and medical information products and services, has hit…
Scholastic Gives Kids Goosebumps
To celebrate the 20th anniversary of Goosebumps, the children’s mystery series by R.L. Stine, Scholastic…
‘Human Meat Market’ Serves Resident Evil
Resident Evil is a household name in the gaming world, but in promoting the Oct.…
Warner Bros. Leads Family Pack Walk
Warner Bros. Consumer Products, Scooby Doo and Cesar Millan, of TV’s “The Dog Whisperer” fame,…