The Value of Experiential: Inside EventTrack 2018

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Posted on July 23, 2018 by webdesign

Get a rundown of EventTrack 2018, the longest running and most comprehensive annual research on experiential and event marketing on the planet. Two surveys are issued—one to brands, one to consumers—and then combined into a true portrait of where experiential is… and where it’s going.

We’ll cover:

How events and experiences improve brand perception and drive sales
What consumers value most at events and experiences
What motivates consumers to participate and purchase
How events and experiences change brand perception
What makes events memorable
Budget growth outlook
And more

Presenters:
	Michael Hughes Managing Director, Research and Consulting Event Marketer / Access Intelligence Michael runs the Event Marketer research group. He also provides a wide range data and consulting services to top brands, agencies, media companies, event producers, venues and investors worldwide. He is a frequent speaker at industry events and meetings.

	Jil Eisnor Vice President, Strategy & Insights, TORONTO Mosaic Jil has over 11 years of agency experience across all formats of marketing (traditional, digital and experiential) with a passion for strategy and insights, specifically focused on the planning of integrated campaigns and developing key measurement models and analysis to showcase the true value of campaign efforts. For the last 3 years Jil has been leading Mosaic’s Insights and Measurement department focusing on new ways to conduct both client research as well as build strong measurement strategies for our clients programming.