Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The 2026 It List: Recognizing the Top 100 Event Agencies Experiential Marketing That Connects Finalists Announced: The 2026 Ex Awards The Brief: Keg Cities and Social Experiments