Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Push Buttons Coachella 2026: How 25 Brands Took Experiential Marketing to the Desert The Brief: Jargon Bars and Il Fresco di Peroni Hulu’s Get Real House: What Goes into Developing a Live Event for TV, TikTok and Talent