Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles FX’s Pop-up Night Bites Bakery Ushers in ‘American Horror Summer’ GALLERY: Miller Lite Taps the Future Lipton’s Force Tour Engages Millennials Frank’s RedHot Offers Tips for Heating Up Your Social Media Engagement