Samsung, Qdoba and Mekhong Have the Secret B-to-C Events Posted on September 2, 2010 by Sonia Andresson-Nolasco Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Iconic Sculptures The Brief: Celebrity Dashcams and Studio Cheez Watch The Brief, Live! September 2025 Edition: Experiential News & Ideas Field Report: Get a ‘Taste’ of Sabrina’s Secondhand Pop-up by Cash App