The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles E3 2018 Hot Spots: Inside the Expo’s Top Activations Morgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers Ex Awards 2018: Full Coverage of 72 Outstanding Campaigns Five Insights on Sustainability in Event Marketing