The ROI of Free B-to-C Events, B-to-B Events Posted on February 8, 2010 by Sandra O’Loughlin LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles EM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’ at SXSW Diversity in Events: Forbes Offers Six Tips for Success Where Are They Now: Deborah Wahl Meyer Call for Nominations: The 2019 B-to-B Dream Team