Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:gesture control, RFID, sports sponsorship, 3D, digital activation, fan engagement Related Articles How to Leverage the Guinness World Records Lean Cuisine Scales New Messaging with an Art Wall Boost Mobile Mixes Music and Volunteerism Snyder’s of Hanover Celebrates National Pretzel Day