Inside 10 of the Industry’s Best Digital Sports Sponsorship Activations Sponsorships, B-to-C Events, Technology Posted on December 27, 2016 by Sandra O’Loughlin Brands Deliver High-Tech Engagements to Score With Today’s Hyper-Connected Fans Not that long ago sports sponsorships centered on physical assets like naming rights and stadium signage.… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the Feb/March 2016 issue Tags:gesture control, RFID, sports sponsorship, 3D, digital activation, fan engagement Related Articles Kenmore Transforms Art Gallery Into an Immersive Brand Experience Sponsorships: Valspar Builds Awareness with US Open Tie Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences CES 2018: Amazon Stocks an Airstream with Partners and Smart Home Use Cases