Tag: year in review

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following […]

Picture last year at this time: the ambiguity around the rollout of the vaccine, the experiential programs easing into singular markets, the longing for personal connection beyond a Zoom call. Indeed, as we rang in 2021, uncertainty loomed. But what has unfolded across this industry over the last 12 months is nothing short of remarkable.  […]

Following several heavy tech years in experiential marketing, 2018 served up a rich design story. Creatives flexed their muscles to better integrate technology into design. And while in years past, marketers would check “photo activation” off the list of mainstay touchpoints in events, this year, more so than any other year, events in their entireties […]

As the year comes to an end and we look ahead to the topics and trends the industry will embrace in 2019, we offer a look back at EM’s top 10 stories of the year—the winning programs and standout strategies that will, no doubt, inspire event marketers in the months to come. Many pop culture […]

You clicked. You liked. You shared. You clicked all over again. Introducing EM’s 10 most-read stories of 2017 in all their enduring glory. As the year comes to a close and we anticipate what 2018 has in store for the industry, we take a look back at the winning programs and standout strategies that will inspire us […]