virtual reality Archives - Page 5 of 9 - Event Marketer

Posts tagged with ‘virtual reality’

January 8, 2018

ESSENCE and Toyota Engage Drivers in an Afrofuturistic Multisensory Playground

ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland,...

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December 19, 2017

Prediction 2018: Virtual Reality Becomes a Valuable Commodity for Event Industry

Last year, virtual reality technology got both a reboot and an upgrade from its ’80s incarnation. Incredible tech advances boosted VR’s second homecoming, including the Oculus (which actually started as a Kickstarter project before being acquired by Facebook). But this renewal was truly powered by major digital players like Apple, Google, Microsoft, Facebook, and Samsung...

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November 28, 2017

Cruise Through the Best Auto Activations of the Year

From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing has been in high gear. Throughout 2017, the auto brands took to music festivals, film fests and fashion shows, plied the city streets, followed country roads and headed down wilderness trails to connect with car buyers. Along the way, they...

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October 11, 2017

AT&T Explores the Intersection of Tech and Entertainment at its Two-Day SHAPE Event

What do you get when the worlds of technology, media and entertainment collide? In the case of AT&T, you get SHAPE, a two-day immersive event that this summer transformed Warner Bros. Studios in Los Angeles into a high-tech campus for content creators, developers, tech professionals and enthusiasts. Attendees sat in on presentations by visionaries in...

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