Posts tagged with ‘VidCon’

How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults

Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last month.

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VidCon 2023 Attendees Connect and Get Crafty at Meta’s Instagram Creator Lounge

Meta encouraged VidCon 2023 attendees to connect and get creative at its Instagram Featured Creator Lounge, a space built to give back to creators.

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How NBCUniversal Engaged Gen Z at VidCon 2019

If there’s one thing marketers understand about members of Gen Z, it’s that they’re not afraid to speak their mind. NBCUniversal took the concept to heart at VidCon, July 10-13 in Anaheim, CA, where four brands from its portfolio activated around a “Share Your Voice” theme to engage the event’s youthful attendee base. Each of...

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Fullscreen Engages Gen Z with Influencers and Movie Screenings at VidCon 2018

It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen made it happen at VidCon, June 20-23, with its fifth annual Movie Night series. Taking over the third floor of the Anaheim Convention Center, the brand produced three different after-hours movie-screening experiences geared toward the online video conference’s rabid fangirls and...

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