test drive Archives - Event Marketer

test drive Archives - Event Marketer

Posts tagged with ‘test drive’

December 13, 2021

How Automotive Experiences are Catering to Shifting Consumer Trends

There is a silver lining to the automotive semiconductor chip shortage and supply chain disruptions that are squeezing factory output and revenue for car companies. Dealership inventory may be null, and consumers may be struggling with the decision to order a vehicle before viewing it in person and the waiting period. But for automotive event...

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May 1, 2019

How Today’s Automakers are Transforming the Traditional Test Drive

If you can’t remember the last time you stopped by an auto dealership, you’re not alone. These days, many consumers prefer to conduct their vehicle research online, leading to fewer trips to the local dealer. As a result, most automakers have seen interest in the traditional test drive wane, and accordingly, a missed opportunity for...

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