Posts tagged with ‘Stunts’

November 1, 2018

Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat

Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with...

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March 9, 2018

Stunts: 11 Ways to Stop Consumers in Their Tracks

In an age when goldfish have longer attention spans than humans, getting consumers to notice a brand’s marketing efforts is challenging, to say the least. But fortune favors the bold, as they say, and event marketers are taking the adage to heart, producing striking experiential stunts that cause even the most distracted of consumers to...

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