southwest airlines Archives - Event Marketer

southwest airlines Archives - Event Marketer

Posts tagged with ‘southwest airlines’

August 16, 2021

Southwest Throws Itself a Hybrid Birthday Bash to Celebrate 50 Years in the Biz

Southwest Airlines’ birthday week festivities are always a big to-do for employees, but as the brand approached the big 5-0 this year, grander celebrations were in order. Rising to the occasion, the airline hosted a hybrid 50th anniversary rally at a massive airplane hangar in Houston that included the reveal of its newest aircraft, Freedom...

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April 7, 2021

Reverse Activations: Events in Your Audiences’ Living Rooms and Backyards

Today’s socially distant world has upended much of what we’re used to as consumers and businesses for now. Meetings and conferences are mostly virtual, but savvy marketers have tapped into at-home or reverse activations to amplify on-screen events and build buzz for new products and programs. What reverse activations offer best is a highly personal...

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November 30, 2020

Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps

You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is that is has forced the industry to completely reimagine how brand experiences are delivered. Of late, the circumstances have given rise to a “reverse” activation strategy wherein brands bring experiences to consumers’ homes, rather than asking consumers to come to...

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