Posts tagged with ‘shoppable pop-up’

March 20, 2023

Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. POPFLEX’s first-ever pop-up, Cloud Playground, in December hosted invited influencers (with followers ranging from...

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December 19, 2022

Season’s Greetings: Inside Six Experiential Holiday Campaigns

It’s that time of year. You’ve likely checked your gift list twice, have had your Spotify Wrapped on repeat and are longingly eyeing the PTO countdown on your desk. But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. From curated pop-ups to...

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January 15, 2019

With Sponsor Verizon, WIRED’s Holiday Pop-up Store Celebrates its Fifteenth Year

WIRED magazine celebrated its 15th season of activating a pop-up retail experience showcasing the “must have, new, now and next” technology products for the holiday season. Open Dec. 13-22, consumers were invited to meander and shop a 2,600-square-foot space at Brookfield Place shopping center in Lower Manhattan, curated in partnership with the magazine’s editorial staff...

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November 9, 2018

Shoppable Pop-up Roundup: Behr, Cheetos and Timberland Offer More than Merch

Pop-ups offer marketers a platform to take a brand out of its usual context and into a temporary, physical space that creates a “limited-time only” experience. Not just destinations for engagement, brands more and more are using pop-ups to release special collections, merchandise and to create customized experiences. Step inside six shoppable pop-ups that made...

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