Posts tagged with ‘shoppable pop-up’
Ashley’s Shoppable ‘Listening Rooms’ Pop-up in L.A. Gets the Pentatonix Treatment
Nothing rings in cozy season for nesting millennials and Gen Zers like holiday music. And so, to get consumers feeling the spirit, and its latest furniture lines, Ashley teamed up with none other than Grammy Award-winning a cappella group Pentatonix on a Listening Rooms pop-up tied to the release of the group’s latest “The Greatest...
Consumers and Influencers Check in to The BÉIS Hotel in L.A., Vancouver and Dallas
The BÉIS Hotel pop-up offered travel-themed photo ops, engagements and product showcases, touching down for several weeks in L.A., Vancouver and Dallas.
How Drinkware Brand Stanley Mobilized its TikTok Fans for an IRL Pop-up in L.A.
Stanley welcomed more than 3,000 consumers to its indoor/outdoor Summer of Color three-day pop-up in Venice Beach that showcased its best-selling products and introduced summer-inspired colorways.
Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience
In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. POPFLEX’s first-ever pop-up, Cloud Playground, in December hosted invited influencers (with followers ranging from...