Tag: New York Fashion Week

Twice a year, the fashion elite gather in Manhattan for couture runway shows and exclusive soirees during New York Fashion Week (NYFW). But sponsors and brands are increasingly showing up with approachable experiences that help democratize the high-profile event and unchain those velvet ropes. From Sensodyne to Jinx to the Idaho Potato Commission (no, really), […]

Neutrals for fall? Groundbreaking… Brands broke out of the traditional warm color palette and cozy vibes for their activations during the Fall 2025 edition of New York Fashion Week. Instead, they leaned into off-beat collabs, bold designs, nostalgia and AI for experiences that had consumers waiting in lines to snag samples or catch glimpses of […]

You might say that Goldfish walked so that other outliers could run during New York Fashion Week (NYFW). The semi-annual event offers top-tier global designers an opportunity to showcase their collections for the upcoming season, and provides sponsors with an opportunity to connect with a high-brow audience. But following the cracker brand’s strut down the […]

This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS.

New York Fashion Week is a biannual affair that typically overflows with exclusive runway shows and afterparties. But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception.