New York Fashion Week – Event Marketer

New York Fashion Week – Event Marketer

Posts tagged with ‘New York Fashion Week’

September 27, 2021

How COVID Helped Democratize New York Fashion Week’s Sponsor Activations

After two virtual seasons, New York Fashion Week (NYFW) made a stylish return to an in-person format. The high-profile show, which ran Sept. 8-12, showcased 90-plus designers and, per usual, inspired a flurry of experiential activity. But it wasn’t quite business as usual. NYFW typically draws 230,000 people to the city, but amid the pandemic,...

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March 29, 2021

Kohl’s Takes Over as Presenting Sponsor of a Drive-in Fashion Show

There is an unexpected benefit in activating a fundraising event within a pandemic environment: accessibility. In the case of Runway of Dreams, a New Jersey-based nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event on March 9 as well as secure...

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September 23, 2019

New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks

New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global...

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