Posts tagged with ‘New York Fashion Week’
How COVID Helped Democratize New York Fashion Week’s Sponsor Activations
After two virtual seasons, New York Fashion Week (NYFW) made a stylish return to an in-person format. The high-profile show, which ran Sept. 8-12, showcased 90-plus designers and, per usual, inspired a flurry of experiential activity. But it wasn’t quite business as usual. NYFW typically draws 230,000 people to the city, but amid the pandemic,...
Kohl’s Takes Over as Presenting Sponsor of a Drive-in Fashion Show
There is an unexpected benefit in activating a fundraising event within a pandemic environment: accessibility. In the case of Runway of Dreams, a New Jersey-based nonprofit that promotes adaptive fashion for people with disabilities, going beyond the gala helped boost the profile of its Fashion Revolution drive-in event on March 9 as well as secure...
New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks
New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global...
Kia Brings the Runway to the Raceway to Introduce its new Stinger to the Media
Fashion Week is home to many runways, but few have challenged a supermodel to go from zero to 60 in under five seconds. In an effort to send the message that Kia is a brand that stands for style, design and performance, the brand activated a pop-up press event during New York Fashion Week that...