Posts tagged with ‘infiniti’

Five Ways to Leverage the Cameo Platform to Personalize Engagement

If you’ve ever fantasized about getting a shout-out from Brett Favre or having Kenny G serenade you and only you (hey, no judgement here), Cameo is where it’s at. The web- and app-based platform, which launched pre-pandemic but was galvanized by quarantined consumers’ longing for personal connection, allows users to send customized celebrity video messages...

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A Step-by-Step Look at Infiniti’s Elevated Launch Event for the QX50

In the automotive industry, launch events often include the media, of course, a ride and drive and a luxury hotel. For the global launch of the Infiniti QX50, the auto brand took this traditional industry affair a step further with additional audiences, the use of unexpected venues, excursions, wellness options and an auto show-style activation....

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Q&A: Infiniti on the Benefits and Challenges of Biometrics

Building emotional connections with event attendees has always been at the heart of experiential marketing, but until recently, finding a way to quantify those feelings has been a challenge. Now, as the fields of biometrics and wearable technology continue to advance, event marketers are equipped with the tools they need to gain insight on how...

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