Guinness World Record Archives - Event Marketer

Posts tagged with ‘Guinness World Record’

May 18, 2020

Inside Three Digital Guinness World Record Campaigns

As brands grapple to find clever virtual engagement strategies in the absence of live events,  stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a...

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