Tag: Guinness World Record
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B-to-C EventsThe Brief: Big Balls and Nacho Tours
This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.
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B-to-B EventsThe Top Thrills, Chills and Frills from IAAPA Expo 2024 in Orlando
The theme park and attractions industry isn’t known as the “business of fun” for nothing. When manufacturers and suppliers of roller coasters, water slides, arcade games, inflatables, f&b, haunts and theming come together, it’s a lively show floor filled with rides, lights, laughter and screams, not to mention tasty samples and sensorial experiences. IAAPA Expo […]
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B-to-C EventsInside Three Digital Guinness World Record Campaigns
As brands grapple to find clever virtual engagement strategies in the absence of live events, stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a […]
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B-to-B EventsFreightliner’s Projection Mapping Breaks a World Record
Truck manufacturer Freightliner proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its Inspiration Truck to approximately 200 media members and other influencers.