Posts tagged with ‘fan engagement’
Celebrities and Sports Experiences Pop Out of NBC’s Mystery Boxes
For many of us, the month of February conjures up thoughts of bleak days, frigid nights and general feelings of dread (shout-out to our fellow East Coasters), but for NBC it was the most exhilarating 28 days of the year. The network aired both Super Bowl LII and the 2018 Winter Olympics, two of the...
American Express at All-Star Weekend: Chandelier Hoops and ‘Exploded’ Floorboards
American Express forges connections with cardmembers and potential customers by delivering experiences that speak to passion points like art, music and sports. From Feb. 16-18, the brand took the approach to NBA All-Star Weekend in Los Angeles, where a series of basketball-centric installations supplemented by cultural and artistic components offered fans a unique perspective on...
Winter Olympics 2018: Brand Experiences from PyeongChang and Beyond
The Winter Olympics are a smaller affair than the Summer Olympics and their voluminous VIP and hospitality experiences. At the PyeongChang 2018 Olympic Winter Games, Feb. 9-25, in South Korea, brands focused heavily on the fans and athletes with experiences that touched every region of the country, from a military base to the coast to...
Q&A: Superfly on What’s Driving the Enduring Success of the Music Festival Business
Music festivals are on a roll. Each year, more and more fans are rockin’ to the bands, diggin’ the on-site activations and sharing the experience with friends. Nielsen’s latest Insights Report on Music Festivals (2015) puts the number of people who attend at least one music festival in the U.S. each year at approximately 32 million,...