Posts tagged with ‘fan engagement’
Inside Six Brand-Artist Collaborations That Rocked the Industry
Artist collaborations provide brands with an authentic opportunity to engage fans in a critical passion point like music, whether they’re sponsoring tours or activating one-off experiences, that give fans unparalleled access to their favorite acts.
How the UFC Evolved into a Knockout Sports Property
When the Ultimate Fighting Championship (UFC) was established in 1993, no one had ever heard the term “mixed martial arts.” The organization had set out to spotlight the most effective martial arts discipline for unarmed combat, and the rules were, there were no rules.
U.S. Cellular Elevates Engagement with Brewers Fans On and Off the Field
U.S. Cellular has stepped up to the plate in its 10th year as official wireless provider of the Milwaukee Brewers with new fan engagements at its U.S. Cellular Power Playground activation and a microsite, uscellularbrewersperks.com, that rewards customers with incentives throughout this year’s baseball season. A smaller version of the Power Playground will bring the...
Snapchat Spectacles and ‘Beardsketball’ Help Trolli Entice NBA Fans
It’s not every day you see a beard-shaped basketball net, but then again, when a company defines its brand promise as “weirdly awesome,” nothing should come as a surprise. That quirky character is exactly what candy company Trolli (inventor of the gummy worm) wanted to share with NBA fans on Jan. 20 when it unveiled...