Tag: fan engagement

For two days during the week leading up to this year’s US Open, the United States Tennis Association transformed New York City’s seaport district into a mini version of the Billie Jean King National Tennis Center in Flushing Meadow, Queens. The US Open Experience, which took place Aug. 24-25, built on previous smaller scale events […]

Artist collaborations provide brands with an authentic opportunity to engage fans in a critical passion point like music, whether they’re sponsoring tours or activating one-off experiences, that give fans unparalleled access to their favorite acts.

When the Ultimate Fighting Championship (UFC) was established in 1993, no one had ever heard the term “mixed martial arts.” The organization had set out to spotlight the most effective martial arts discipline for unarmed combat, and the rules were, there were no rules.

U.S. Cellular has stepped up to the plate in its 10th year as official wireless provider of the Milwaukee Brewers with new fan engagements at its U.S. Cellular Power Playground activation and a microsite, uscellularbrewersperks.com, that rewards customers with incentives throughout this year’s baseball season. A smaller version of the Power Playground will bring the […]

It’s not every day you see a beard-shaped basketball net, but then again, when a company defines its brand promise as “weirdly awesome,” nothing should come as a surprise. That quirky character is exactly what candy company Trolli (inventor of the gummy worm) wanted to share with NBA fans on Jan. 20 when it unveiled […]