Posts tagged with ‘Event Marketers’

June 4, 2018

How MillerCoors Transformed a Reception into a Brand Immersion for Distributors

The reception at MillerCoors’ Distributor National Convention has taken many shapes over the years—unfolding indoors in ballrooms and outdoors along streetscapes. The evening event is intended to feel like a networking party for the more than 3,000 folks in attendance with the intention to highlight all of the brands and messaging presented during the day’s...

read more

June 1, 2018

Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value

Let’s face it: upfront and newfront events can be pretty stodgy affairs. Advertisers, media buyers and business partners typically congregate in a theater for an hour or two to digest formal presentations and executive speeches, with perhaps a performance or two and a reception post-event. But for Oath, a company that nine months ago formed...

read more

May 30, 2018

EventTech 411: Wearable Smart Badges

From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of effective event technologies. In this installation, we take a look at the smart badge market. As wearable technology continues to advance, a growing number of event marketers are leveraging the latest...

read more

May 29, 2018

10 Esports Insights from Nielsen’s Games 360 Report

As the esports industry continues to grow, it’s more important than ever to understand the gaming community’s core values and attitudes, and where brands can insert themselves to deliver on their needs. In Nielsen’s ninth annual Games 360 Report, insights on gamer behavior and economic trends abound. Including the fact that in 2018, two-thirds (66...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |