Posts tagged with ‘Event Marketers’

May 25, 2018

The Secret to Experiential: Amplifying the Five Senses

When performers take the stage at Coachella, you can expect buzz, exhilaration and plenty of applause. But it won’t all be coming from the audience. Marketers for global sponsors such as adidas, American Express, BMW, Heineken, HP and Peet’s Cold Brew will have spent many late nights meticulously shaping unique experiences for festivalgoers, hoping to...

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May 24, 2018

How the H2O+ Beauty Oasis Changed the Landscape for Stagecoach Activations

Coachella is renowned for the host of luxe brand experiences it attracts to the desert each year. The kind that take place at posh mansions and sprawling estates, draw scores of influencers and A-list celebrities and create a near-impossible level of FOMO. But Stagecoach Festival, which takes place just one week later in Indio, CA,...

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May 23, 2018

Bud Light’s NFL Activation Taps Into Texas Pride

As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As...

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May 17, 2018

EMS 2018: What You Missed On Day Three

You know how we do it at EMS… we finish strong. Day three of EMS at the Marriott Marquis in San Francisco was jam-packed as ever with experiential insights, including fireside chats from Dell and EA Sports, two master classes, speed briefings and 28 total sessions, all wrapped with a closing general session on industry...

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