Posts tagged with ‘e.l.f.’

The Brief: Sweet Escapes and Symphonies of Spirits

This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries.

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How e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat

When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to serve as a primary sponsor of a driver, it didn’t just offer a “Lip Oil Change”; it aimed to foster systemic change, too.

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Reverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps

You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is that is has forced the industry to completely reimagine how brand experiences are delivered. Of late, the circumstances have given rise to a “reverse” activation strategy wherein brands bring experiences to consumers’ homes, rather than asking consumers to come to...

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