Tag: e.l.f.
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Pop-UpsHow the Final U.S. Leg of Taylor Swift’s Eras Tour is Sparking In-market Engagement Strategies
As Taylor Swift touches down in Indianapolis this evening to kick off the final leg of her U.S. Eras Tour, Nov. 1-3, at Lucas Oil Stadium, e.l.f. Cosmetics will be there to help welcome the pop star and her fans to “The Racing Capital of the World” through a cross-collaboration with Purdue University that merges […]
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B-to-C EventsThe Brief: Sweet Escapes and Symphonies of Spirits
This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries.
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B-to-C EventsHow e.l.f. Cosmetics’ Indy 500 Sponsorship Placed Women in the Driver’s Seat
When e.l.f. Cosmetics cruised into this year’s Indianapolis 500 as the first-ever beauty brand to serve as a primary sponsor of a driver, it didn’t just offer a “Lip Oil Change”; it aimed to foster systemic change, too.
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B-to-C EventsReverse Activations: How Four Brands Delivered Experiences to Consumers’ Doorsteps
You’ve heard it before and we’ll say it again: the silver lining of COVID-19 is that is has forced the industry to completely reimagine how brand experiences are delivered. Of late, the circumstances have given rise to a “reverse” activation strategy wherein brands bring experiences to consumers’ homes, rather than asking consumers to come to […]